Classic Cotton
You know it, you love it, the original obsession that started it all is just as good as it was in 1982. Loved for its natural properties that can’t be replicated (lightweight, breathable, soft, washable and now made from recycled fibers), our colorful heritage cotton has come to stand for so much more. Self-expression. Tenacity. Optimism. A common thread that connects a community. It's what makes us, us.
Shop Cotton Styles



In Print
Of course it was our colorful original prints that made our cotton famous. Cotton was the perfect canvas for our bright bouquets and punchy paisleys. When it came to our prints, the brighter the better. Color quickly became part of our design signature as did our hand-drawn approach that gives each print a perfectly imperfect character all its own.
Explore Patterns
New & Next
Four decades later, classic cotton still holds our hearts. We’ve made very few changes to it over the years until recently when we introduced Recycled Cotton. Made from 50% recycled fibers, it's still as soft, comfortable and vibrant as ever.
Shop New Cotton Styles

The Hanging Organizer
With a space-saving design perfect for hotels, dorms, gyms and more, this style has clear pockets, a clever hook and an array of compartments for every essential.
SHOP NOW
The Weekender Travel Bag
Innovative and always helpful, the weekender was introduced in 2008 as the very first alternative to our iconic duffel ... and it's remained a beloved bestseller ever since!
SHOP NOW
The Zip ID Case + Lanyard
A favorite of students, nurses and anybody who needs to keep an ID on hand, this clever combo makes it easy to carry just the basics.
SHOP NOW
The Campus Backpack
Our most-popular pack offers plenty of room, an ergonomic design and clever organization for every essential.
SHOP NOW
Washable Styles
One of the very best features of forever favorite cotton is that so many styles are machine washable — explore these top picks for real-word practicality!
SHOP NOW
NEW Cotton Solids
All of our most-favorite styles are now available in our first-ever cotton solids — seven happy hues that mix and match perfectly with our signature patterns.
SHOP NOW
The Vera Tote Bag
Particularly popular among everyone who loves pockets (and who doesn't?!), our namesake style has been showcasing your organizational skills for over three decades.
SHOP NOW
The Gorgeous Glenna
Named after one of our most fun friends, the Glenna is a go-to for its long handle drop, secure zip-top closure and adjustable side gussets — simply uncinch when you need a bit more space.
SHOP NOW
The In-Demand Duffel
Slightly slouchy, perfectly roomy and so easy to pack and go, it's easy to see why this beloved bag has been a best-seller since our very start!
SHOP NOW
Please note, a handful of our cotton styles require special care. Always refer to your style's specific care instructions. The Seal of Cotton and "The Fabric of Our Lives" are registered trademarks of Cotton Incorporated.