Caring for Our Planet

We promise to invest in the future, and together, nurture a more sustainable world.

At Vera Bradley, we are committed to building a better future together. We care about our people, the environment and the best possible utilization of our resources. We are consciously innovating our designs, our materials and how our products are made.

Consciously Crafted

Committed to a future toward sustainable design, we are in the process of re-imagining every one of our major fabrications. Our big goal? To update 100% of our fabrics to more sustainable alternatives by 2025.


Recycled ReActive

In 2020, we introduced our first sustainable collection, ReActive, made from recycled plastic bottles. Since then, we’ve saved more than 6.1 million plastic bottles and counting from going into oceans and landfills. It’s a small step, but a strong start toward more sustainable design.


Made to Last

We believe in making goods that last. Quality and durability give our products long lives and make it possible for them to be carried season after season, and sometimes, even passed down through generations. Nothing makes us happier than seeing an archived heritage style out in the world long after its introduction.

Our Global Commitments

We strive to be a responsible corporate citizen for our customers, associates, shareholders, retailers, suppliers and the world in which we live.

Read Our Corporate Responsibility and Sustainability Report