We promise to make a positive impact for generations to come.
At Vera Bradley, we love to make women's and children's lives better. We partner with a number of amazing organizations that create positive ripple effects nationwide and around the world.
Blessings in a Backpack
Blessings in a Backpack quickly captured our hearts with its mission and impact. This national organization mobilizes communities to provide food to school children in need.
We have been committed to this cause since 2019. We've donated backpacks, hosted star-studded events, and with your help, made BIG donations to this amazing organization.
This back-to-school season, every backpack you purchase helps feed hungry kids in need. With your help, we're committed to making a donation of $100,000 to Blessings in a Backpack this fall.
New Hope Girls
When we were first introduced to New Hope Girls, we were so inspired by their story and mission: Providing light and life to girls and women arising from the darkest and most difficult places. After traveling to the Dominican Republic to meet the women behind the nonprofit, we knew we had to get involved.
We sponsored New Hope Girls’ new workshop in 2016, helping them build a safe and efficient sewing workspace that has become a sacred place for women to grow as artisans and as individuals. 2021 marks the third year we collaborated with New Hope Girls to launch a special collection of handcrafted styles on International Women’s Day.
Women Who Create
As a company committed to fostering inclusion, we are so inspired by the work of Women Who Create, a collective of women of color who are kicking down doors, shattering glass ceilings and raising each other up.
In February, we linked our new Unity Tote to a $20,000 donation to the change-making organization, which provides scholarships and mentorships to young creatives identifying as women of color in fashion, advertising, music and tech.
The Unity Tote was a passion project for one of our store employees who hoped it would spark a conversation. Designed in black and white with shades between, the powerful pattern represents coming together, celebrating diversity and uniting for change.
Free Mom Hugs
We've always looked to make the world a brighter place. As a brand rooted in empathy, thoughtfulness and kindness, we believe in coming together to spread love. That's why working with Free Mom Hugs was such a perfect match.
Founded by moms, Free Mom Hugs works as an advocate for affirmation and equality for all by providing visibility, education, conversation and yes, hugs!!
For Pride Month in 2021 and 2020, we've partnered with Free Mom Hugs on special styles that raise awareness — and dollars — for their inspiring work.