40 Years of Vera Bradley

2022 marks our big birthday and the best reason to celebrate with you ALL year!

Thank You We’ve loved having you with us as we celebrate 40 years of making the world a brighter place — we couldn’t have done it without you!

Our founders were traveling together in 1982 when the idea for cheerful, colorful travel bags began. [callout] Pastel Blue 1996 They began the business on a basement ping-pong table with cotton fabrics and function-focused designs. [callout] One of the First Vera Bradley Designs: The Duffel Bag!

Here’s to 40 years of female-led ingenuity! of innovative design! of inspired community! of making the world a brighter place!

Patterns with a Purpose The loss of our dear friend and colleague Mary Sloan in 1993 was the inspiration for the Vera Bradley Foundation for Breast Cancer. This October, we released two specially-designed prints to support the cause.

Let it Snow (Globe)

Celebrate the season — and 40 years of Vera Bradley — with this throwback pattern. Each globe features a date plaque and friends from your favorite past prints!

Shop now

The Vera Tote Bag

Particularly popular among everyone who loves pockets (and who doesn't?!), our namesake style has been showcasing your organizational skills for over three decades.

Shop now

We've Got Your Back

Our best-selling backpack style (in two perfect-for-you sizes!) is ACA-endorsed, features a trolley sleeve for travel and accommodates up to a 15" laptop.

Shop Campus Backpack Shop XL Campus Backpack