40 Years of Vera Bradley

2022 marks our big birthday and the best reason to celebrate with you ALL year!

Our founders were traveling together in 1982 when the idea for cheerful, colorful travel bags began. Pastel Blue 1996

They began the business on a basement ping-pong table with cotton fabrics and function-focused designs. One of the First Vera Bradley Designs: The Duffel Bag! A community of dreamers and do-ers quickly followed! ★★★★★ "My go-to travel bag for decades." —

Here’s to 40 years of female-led ingenuity! of innovative design! of inspired community! of making the world a brighter place!

We've Got Your Back

Particularly popular among everyone who loves pockets (and who doesn't?!), our namesake style has been showcasing your organizational skills for over three decades.

Shop Vera Tote Bag

Vera Tote Bag

in Performance Twill

$155

4 Colors and 2 Patterns Available

Vera Tote Bag

in Performance Twill

$155

4 Colors and 2 Patterns Available

Vera Tote Bag

in Recycled Cotton

$120

17 Patterns Available

Vera Tote Bag

in Recycled Cotton

$120

10 Colors Available

Vera Tote Bag

in Recycled Cotton

$120

17 Patterns Available

We've Got Your Back

Our best-selling backpack style (in two perfect-for-you sizes!) is ACA-endorsed, features a trolley sleeve for travel and accommodates up to a 15" laptop.

Shop Campus Backpack Shop XL Campus Backpack