ReActive

Make the most of every moment and keep our future in mind with innovative ReActive. Made from recycled plastic bottles, it's eco-friendly, lightweight, durable, water-repellent ... discover plenty of perks (in so many patterns and colors!).

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Two ReActive Bags in Morning Shells and Really Regatta patterns
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 16 recycled plastic bottles equals 1 yard of fabric

From Bottles to Bags ...

Single-use plastic bottles are crushed into pellets then spun into yarn.

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[icon] Water-repellent fabric [icon] Durable [icon] Lightweight [icon] Recycled plastic
Every minute, more than 1,000,000 plastic bottles are sold worldwide.  91% of all plastic is never recycled. It takes 450 years for a single plastic bottle to completely degrade

Making It Count

We're saving millions of bottles each season — and we're just getting started.

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Together we're saving 7.1 million plastic bottles and counting from going into oceans and landfills.

Our Consciously Crafted Commitment

At Vera Bradley, we are consciously re-imagining our designs, our materials and how our products are made, with a goal of updating 100% of our fabrics to more sustainable alternatives by 2025.

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